About Us

Every dock has a legend. Ours is named Dick.

Dockside Dick’s Mercantile was born on Florida’s Forgotten Coast, where the tides are steady, the fish are big, and old salts measure life by the weight of their catches. Our namesake—Dockside Dick—embodies that spirit. A larger-than-life figure, quiet but commanding, he’s the kind of man who doesn’t need to brag because the stories speak for themselves. He is him.

It started as a joke—Big Dick’s Fish Sticks, yardstick rulers for measuring your catch the old-school way. No fumbling with apps or Wi-Fi out on the water, just a tried-and-true sticker you can slap on your cooler or deck and trust. But it didn’t stop there. We realized that if we were going to do this, we’d do it right: with gear and apparel that feels as good as it looks, and lasts longer than your cousin’s boat motor.

Our Gear

We don’t cut corners. Every tee, cooler holder, and sticker we sell is built to handle salt, sun, and the rough-and-tumble of dock life. Our garment-dyed shirts are soft, broken-in from the start, and get better with every wash. Our flagship Fish Sticks are printed on durable, marine-ready material to keep you measuring fish season after season.

Our Promise

At Dockside Dick’s, we believe in gear that works better and lasts longer. We design with clean lines, honest materials, and a sense of humor that’s as sharp as a fillet knife. Whether you’re offshore chasing grouper, tickling bugs in the Keys, or just telling tall tales over cold beers, we want you outfitted with quality you can trust.

Because in the end, Dockside Dick’s Mercantile isn’t just about merch—it’s about carrying a little bit of that old salt attitude with you wherever you go.